Monetization

Ads that play fair.

Arcade sessions are short and fast. We build ad setups around the breaks between rounds and the rewards players actually want.

01What we manage

The full ad stack, on target.

From SDK integration to the revenue report.

SDK integration

Ad SDKs and adapters integrated, tested and kept up to date.

Mediation and bidding

In-app bidding and waterfalls so every impression is competed for.

Placement design

Rewards for extra shots and boosts, interruptions only between rounds.

Ad quality

Filters and reviews that keep ads appropriate for your players.

Privacy and compliance

Consent flows, app-ads.txt and store policy checks handled.

Reporting

Revenue, eCPM, fill rate and impressions, with regular reviews.

02Ad formats

Right ad, right moment.

Rewarded video

Extra shots, boosts or a second try, chosen by the player. Usually the most valuable format.

Interstitial

Shown between rounds, never mid-shot, with frequency caps.

Banner

Background revenue on menus and results screens.

App open

Shown when players return to the game, kept rare.

Native

Ads styled to match your game’s menus.

03How we work

Aim. Test. Improve.

Every change is tested on live players and judged on revenue and retention together.

  1. 01

    Audit

    We review your current setup, placements and data.

  2. 02

    Integrate

    We implement the ad stack and consent flow, then test on real devices.

  3. 03

    Optimize

    Ongoing A/B tests on rewards, placements, frequency and floors.

  4. 04

    Report

    Regular reports and reviews with your team.

ExperimentsSample data
  • Interstitial frequencyA: every 60s, B: every 90s
    Running
  • Rewarded placementA: level end, B: in shop
    Winner: B
  • Banner refreshA: 30s, B: 45s
    Shipped
  • Price floors, tier 1Three floor levels
    Queued

04FAQ

Questions about ads.

Will ads hurt retention?

Badly placed ads can. We keep ads out of the action, lead with rewarded formats and watch retention with every change.

Who is this for?

Arcade and casual games with live players that earn, or want to earn, revenue from ads.

How much integration work is needed?

Ad SDKs need some code changes. We can do it for you or guide your developers.

Which ad networks do you use?

We choose the mediation platform and demand partners that suit your game and markets.

How will I see results?

Regular reports on revenue, eCPM, fill rate and impressions, plus reviews with our team.

Make every round count.

Tell us about your game and your current setup, and we will reply with a first assessment.