Market testing
Tests on live traffic measure install cost, retention and playtime before you scale.
Publishing
Publishing for arcade games.
Arcade games live or die by feel, retention and the right players. We help with all three, from the first market test to a worldwide launch.
Hoop League TacticsMarket test, Android
PassedCost per install$0.21Target under $0.30
D1 retention42%Target over 35%
Playtime, day 111m 40sTarget over 8m
Retention curveDays 0 to 7
Recommended next step: Soft launch
01What you get
Everything after the build.
One team for testing, growth and monetization.
Gameplay creatives
Video ads and playables built from your best shots, tested in rounds.
User acquisition
Campaigns across the major ad networks, scaled on the numbers.
Ad monetization
Rewarded-first ad setups that respect the flow of play.
MonetizationGame feel and tuning
Difficulty, physics and rewards tuned with player data.
Analytics
Cohorts, funnels and A/B tests behind every decision.
02How it works
Five levels to launch.
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01
Submit
Send a build or a gameplay video, with a few lines about your core action.
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02
Review
We play it and come back with feedback and the next step.
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03
Market test
A short campaign on live traffic measures install cost, retention and playtime.
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04
Soft launch
We tune feel, difficulty and monetization together in test markets.
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05
Global launch
Worldwide release with user acquisition, monetization and LiveOps.
03What we look for
Games with great feel.
We look for arcade and casual games with a satisfying core action, and teams ready to iterate fast.
- Sports, archery, shooter, physics or other arcade gameplay
- A core action that is fun in the first seconds
- Clear goals and reasons to come back
- A playable Android build, or a gameplay video
- A team ready to iterate on test results
04Partnership
Clear terms, fair play.
Written agreements
Revenue share, budgets and responsibilities are agreed in writing before launch.
Shared numbers
Partners see the metrics behind every decision, from installs to revenue.
Clear ownership
Ownership of code, brand and store listing is agreed before anything is signed.
05FAQ
Questions from developers.
What stage does my game need to be at?
Anything from a playable prototype to a live game. A gameplay video is enough for a first look.
Which genres do you publish?
Arcade, sports, archery, shooter, physics and other casual games for mobile.
How long does a market test take?
Typically a few days of live traffic once the build and the ad creatives are ready. You get the results and our read on them.
Do ads work in arcade games?
Yes, when they respect the flow. Rewarded ads for extra shots or boosts work well, and interstitials belong between rounds.
Can my studio be based anywhere?
Yes. We work with studios remotely, wherever they are based.
06Submit your game
Show us your best shot.
Tell us about your game and your team. If it fits our focus, our publishing team will get back to you with next steps.
- Publishing teampublishing@gamesfunshots.com